As a top-earning influencer across multiple platforms like Instagram, Like to Know It, and Amazon, mega influencer Sweet Savings and Things has built itself up as a trusted source for fresh finds and great deals with a classic, southern style. We focused on a custom hand-drawn logo mark, drawing inspiration from a climbing vine of jasmine flowers (a southern nostalgia gem!). From there, we allowed color and inspired copywriting to level up this brand's overall look and feel to prepare for what’s coming next. HINT: Expect some BIG things!!!