I always make it a point to put down my typical romance novel and pick up some great books on Graphic Design, Web Design, Art, Marketing or Branding. While Twitter and online articles provide a taste of the vast information that is out there, I encourage you to take your learning a step further. Put down your iPhone this summer and pick up a book. These are the industry related books I will be reading while I am relaxing poolside.
Star Brands: A Brand Manager’s Guide to Build, Manage, and Market Brands by Carolina Rogoll
I design a lot of logos and brand guides but taking this a step further and marketing these brands is something I am very interested in. This book seems like the perfect educational piece for this problem. Carolina Rogoll’s book is said to discuss the intersection of solid marketing and management theory with a visually oriented layout. It goes over how to assess challenges, define the brand’s equity and target, craft a growth strategy, and then how to measure success.
Cover By Peter Mendelsund
Do you remember the amazing cover design of The Girl with the Dragon Tattoo?!! This guy designed it. If that does not convince you that this should be a permanent member of your design library then maybe this praise from the New York Times will convince you: “He suffers from a surfeit of ideas. In the past decade, Mr. Mendelsund has designed about 600 book jackets, ranging from a sober, sophisticated cover for Tolstoy’s ‘War and Peace’ to his whimsical Pop Art-like treatment of Kafka’s novella ‘Metamorphosis,’ to the hypnotic fluorescent swirls on Stieg Larsson’s thriller ‘The Girl With the Dragon Tattoo.’”
The Best of News Design 35th Edition (Best of Newspaper Design) by Society for Design News
I can never flip through a newspaper without analyzing the layouts. I am so excited to be able to flip through this book and view the best newspaper layouts of 2014 from all over the world.
I have a lot of experience in branding, but there is always more to learn. This book offers a plethora of case studies to back up what they are preaching, a “universal five-phase process for creating and implementing effective brand identity.”